Value vs. Vanity Marketing Metrics With Andy Crestodina From Orbit Media

Value vs. Vanity Marketing Metrics With Andy Crestodina From Orbit Media Marketers have unprecedented access to marketing measurables. They’re inundated with data. So, which marketing metrics matter the most? Today, we’re talking to Andy Crestodina, co-founder and chief marketing officer of Orbit Media Studios. Also, he’s the author of Content Chemistry. Andy believes that the most visible marketing metrics are usually the least useful. He identifies and ranks metrics that matter. Inverse correlation between the visibility of a metric and its importance/success Metrics correlated with business success are difficult to get and require analysis Social, Search, and Email Metrics: Easy-to-see metrics that offer low to medium importance that correlate to business success Easy to see which post gets the most traffic, but it takes analysis to calculate conversion rate from visitor to downloader/subscriber/registrant per article Critical Metrics: Revenue, margin, profit, utilization, and capacity are difficult to measure, but are critical to business success Rather than trying to get reviews, try listening to your customers to make them happy enough to give testimonials and referrals Deliberately seek out sales, revenue, invoice, leads, and other critical metrics Look at your own biases as a marketer; deeper down you go in your funnel, the more impact of each action Best ways/tools to track metrics include UTM campaign tracking codes and Google Analytics; avoid influencer marketing Links: Orbit Media Studios Content Chemistry A Guide for Content Marketing Metrics: The 37 Most (and Least) Useful Metrics SEMrush Google Analytics Garrett Moon at Content Marketing World Barry Feldman QuickBooks How To Avoid The Most Costly Mistake In Influencer Marketing With Shane Barker [AMP 115] Write and send a review to receive a care package If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Andy Crestodina: â€Å"The problem is that those super visible metricsare the ones that are the least closely connected with business success.† â€Å"We tend to overvalue things that we can easily find. The hardest-to-find stuff is where we should be focused more.† â€Å"I don’t think you should start by trying to get reviews. Start by trying to listen to your customers.† â€Å"We all have to look for our own biases as marketers. The deeper down you go in your funnel, the more impact each action has.†

One of the most acknowledged artists, Tony Cragg Essay

One of the most acknowledged artists, Tony Cragg - Essay Example The essay "One of the most acknowledged artists, Tony Cragg" discusses the Tony Cragg's career in arts and visual communication and analyzes his work, philosophy, and interactions with the wider society. Tony Cragg started his career in Britain as a laboratory assistant. His main duties in the laboratory involved testing, manipulating and developing various categories of rubber. Cragg took these duties while he was still an art student and therefore he utilized his artistic skill in all experiments that he conducted. Using his drawing techniques, he was able to express his experiment to an understandable level. His background in science is also considered to have contributed to his imagination and creativity. In 1970, Cragg joined the Wimbledon College of Art before he proceeded to the royal college in London. After completing his studies at Wimbledon, Cragg moved Wuppertal in Germany where he continued with his work in visual art. While in Germany Cragg utilized found materials such as broken glass, toys, plastics and metal pieces to produce his works. In 1980, tony Cragg began using bronze and iron as his major artistic materials. He also used other materials such as wood, polystyrene, and steel to cast bronze and iron. Due to complexities in his work, Cragg preferred producing all his sculptors using his own hands. Cragg had a team of assistants who assisted him with his daily work and requirement in his studio. His early forms took from his experiences and encounter with experimental work.

Calculation of Decreasing Return to Scale Assignment - 16

Calculation of Decreasing Return to Scale - Assignment Example Assume that K=5 and L=4, therefore, F (K, L) =K+L ²=5+ (4) ²=21. Supposing that K is increased by one unit and L is reduced by 1 unit, such that the new K=6 and the new L=3. The new output will be; F (K, L) =K+L ²=6+ (3) ²= 15 units. The rate of growth increases upward starting from point M up to a stable state point b where it remains constant and starts declining slowly towards the Right (Jones, pp.165). c).  Ã‚  Ã‚  Ã‚   If A grew at a constant rate, GDP will consequently grow because as one of the input is increased, GDP increases. d). Consumption reduces savings and investment, therefore, if TFP increases economy will grow.     5). a). If investment rates double, GDP per capital would also double because investment has a proportional impact on GDP per capita.   6). a).At steady state, capital stock and depreciation are offset. Dk=0 i = sy = s f (k) Where i=investment, and =depreciation (Jones, pp.175-180) Dk =s* f (k) – dk At steady state=2648billions-8%Ãâ€"2648billion The steady state capital stock for the economy=$2436.16 b). 2648billions-20%Ãâ€"2648billion=$2118.4 c). Dk =s* f (k) – dk   Ã‚  Ã‚  

Organ Transplants Research Paper Example | Topics and Well Written Essays - 1500 words

Organ Transplants - Research Paper Example As such, these determinations must be based on fair and equitable criteria, including rate of success, medical need, and length of time on the waiting list. In any case, these criteria have managed to ensure the logical, as well as the unbiased distribution of organs to those who need it the most. Organ Transplants Organ transplants are one of the many innovations in healthcare which are currently gaining popular clinical application. This practice is mostly done in order to replace a failing or diseased organ in the hope of extending and/or improving a patient’s life. This paper shall discuss about organ transplants and related information pertaining to its applications. This essay is being carried out in order to establish a clear and comprehensive understanding of organ transplants and how they apply to the clinical practice. Discussion WebMd (2010) discusses that organ transplants are medical procedures carried out in order to replace a â€Å"failing organ with a healthy organ†. Organs which can be transplanted include kidneys, liver, heart, pancreas, lungs, and small intestines (WebMD, 2010). Not all people can be considered for this procedure and a series of tests have to be undertaken first in order to determine a person’s viability for such procedure. ... Now, many of these transplants are considered routine procedures for hospitals (WebMD, 2010). The rate of success for these procedures are based on various factors, including the organ being transplanted, the number of organs being transplanted, and the disease which causing the organ failure (WebMD, 2010). In the US, there are about 59 organ procurement organizations which furnish deceased donor organs to the transplant centers (Nathan, Conrad, Held, Pietroski, Siminoff, and Ojo, 2003). Out of these procurement groups, 50 operate independently, and nine are hospital-based. The procurement organizations have a connected geographical area which are considered as recovery centers for organs for the various hospitals in the area (Nathan, et.al., 2003). In determining the viability of organ donation, the time, the manner, and the place of the donor’s death are usually considered (POST, 2004). More often than not, organ donors are those whose brain functions have ceased, but whose organs are still viable and are â€Å"being maintained by medical support† (POST, 2004, p. 1). With current improvements in medical care, including the prolongation of human life, the number of these donors, otherwise known as heart beating donors, has decreased (POST, 2004). Other methods of procuring organs have been considered in order to fill in the gaps of organ need and most of the alternatives have been directed towards living donations, mostly for kidneys and livers. Some of these organs have also been retrieved shortly after patient deaths following critical illness and road accidents (POST, 2004). Since 2002, based on federal rules, the designation of the procurement organizations were made

Law and management Essay Example | Topics and Well Written Essays - 2000 words - 1

Law and management - Essay Example IMO purpose is established in the ISM Code to reduce damages and accidents during shipping and voyage. Especially in operations of the ship. This code promotes cleaner and safer ships (Anderson, 2003, pg 23). The MV ‘Shields Happiness’ ship requires proper safety management to ensure competence by the crew in the ship. In this scenario between the Hall and South Shields, pollution was caused during voyage because the drip trays had not been cleared of oil and the oil later overflowed in the main deck. If the crewmembers had applied the safety management culture, they would constantly think about improvement and safety of the ship. They would have improved the deep trays by clearing the oil voyage. In addition, the Third Mate would constantly be thinking of safety and would have rechecked whether his instructions were followed. With this safety culture it places a duty on everyone on board to be constantly thinking about the safety of the ship, therefore another crewmember would have noted the discrepancy and cleared the oil on the drip trays, and this would have avoided overflow into the main deck that polluted the sea. Application of the safer culture management method would support and encourage safety in shipping. This method of management is successful if certain factors like commitment, belief and values are instilled to the shipping crewmembers. Such values of safety, if instilled in the maritime personnel, would create a positive impact (Anderson, 2003, pg 44). The second scenario shows that the tanks were not correctly inserted, and the required oxygen was not at the required level that caused a 12-hour delay and this increased costs. To improve the efficiency and performances of the ship by the ship-owner, the method to incorporate would be the organizational culture. This type of culture applies where there is a group of people from and can form their culture. There are two perspectives on it that

History Essay Example | Topics and Well Written Essays - 500 words - 4

History - Essay Example This is one of those moments that redefined the status of the country as one of the biggest economic powerhouses of the world. It also brought into existence, a large number of fiscal and monetary policies that have been a guiding light for the other economies. During the period of 1920’s, there was a period of great turbulence as the growth among the various sectors was uneven. The period was marked by fall of the farm prices, whereas the industrial profits grew. There was an inflated stock market, which led to the Great depression of 1929. The unemployment increased from three percent in the year of 1929, to almost twenty five percent by 1925. The production fell by one third. These led to large scale reforms in the American economy in the form of a lot of new path breaking laws (the social security Act, Works progress Administration Act, The emergency Banking Act and the Economy Act) (Bordo et al, 1998). World War II The World War II was one of the most defining moments in the history of the United States. Categorically, America had always tried to stay away from the war and had tendered its ideological support to the allies. The main contribution of the US to the war was resources, men, money, and ammunition. That actually triggered to the rise in the GDP.

Law and management Essay Example | Topics and Well Written Essays - 2000 words - 1

Law and management - Essay Example IMO purpose is established in the ISM Code to reduce damages and accidents during shipping and voyage. Especially in operations of the ship. This code promotes cleaner and safer ships (Anderson, 2003, pg 23). The MV ‘Shields Happiness’ ship requires proper safety management to ensure competence by the crew in the ship. In this scenario between the Hall and South Shields, pollution was caused during voyage because the drip trays had not been cleared of oil and the oil later overflowed in the main deck. If the crewmembers had applied the safety management culture, they would constantly think about improvement and safety of the ship. They would have improved the deep trays by clearing the oil voyage. In addition, the Third Mate would constantly be thinking of safety and would have rechecked whether his instructions were followed. With this safety culture it places a duty on everyone on board to be constantly thinking about the safety of the ship, therefore another crewmember would have noted the discrepancy and cleared the oil on the drip trays, and this would have avoided overflow into the main deck that polluted the sea. Application of the safer culture management method would support and encourage safety in shipping. This method of management is successful if certain factors like commitment, belief and values are instilled to the shipping crewmembers. Such values of safety, if instilled in the maritime personnel, would create a positive impact (Anderson, 2003, pg 44). The second scenario shows that the tanks were not correctly inserted, and the required oxygen was not at the required level that caused a 12-hour delay and this increased costs. To improve the efficiency and performances of the ship by the ship-owner, the method to incorporate would be the organizational culture. This type of culture applies where there is a group of people from and can form their culture. There are two perspectives on it that